What happens when the international and local norms collide? When does transnational activism lead individuals and communities to abandon local norms and embrace international ones? Drawing on extensive fieldwork with local communities in Kenya, the author applies her theory to the practices of female genital mutilation and early marriage arguing that when faced with international normative messages, individuals can decide to change their attitudes, their behavior, and the public image they present to international and local audiences. Moreover, the impact of transnational activism on individuals substantially depends on the salience of the international and local norms to their respective proponents, as well as on community-level factors. (Description from Source)